|
A month ago, when I met Mark Everett, the owner and manager of Stanwood Velo Sport, he looked like a hippie. Well, not really. Really, he looked like he hadnft touched his hair in quite awhile. Coincidently, a look fashioned by many a hippie.
Fast-forward to the present, and Mark now has nothing but a brillo padfs worth of stubble upon his head. Little do I know that right now, as I stand in the middle of Stanwood Velo Sport, staring at a man who looks to have lost a fight with a razor blade, Ifm in fact seeing Mark amidst the achievement of his dreams.
One of Markfs dreams was to own a bike shop.
Another of Markfs dreams he shared with his wife Rochelle, and it was for her to become pregnant with their second child.
gOne day I told her I wouldnft cut my hair until she was pregnant.h Says Mark as I continue to stand in the middle of his shop, gazing at his lack of hair. gI donft think she actually heard me. I may have said it kind of off-hand. But a few months later she asked when I was going to get a haircut & I reminded her. Last week, we learned she was pregnant. I marched into the bathroom & grabbed the shaversch
The other dream started 13 years ago when a high-school version of Mark (possibly also with hippie hair) began spending his summers working at Stanwood Velo Sport (SVS.) It was then owned by a couple who had run the shop since its inception. At the time, the small town of Stanwood was the smaller town of Stanwood and the bike shop was a gathering place for some of the townfs colorful characters (otherwise known as cyclists.)
gPrior to high school and my time working at SVS, my family traveled back and forth across the West Coast. My mother was the breadwinner and had a job with the school system. Wefd be planted into a new town where shefd advise a new school program. After a while wefd be uprooted and moved to a new program, in a new town. OR, ID, OH, CA, back to ORc it was kind of like a permanent vacation and kind of like never having a hometown.h
After high school, Mark earned a degree in business, followed by a position behind a desk making sales calls as a financial advisor.
Few things drive a person to their bicycle faster the making cold calls from a cubicle.
gPretty soon I was swinging through SVS as a customer, checking in with the owners & hanging out with the staff. The owners were getting up there in their years and were looking to retire. They offered me the chance to buy the shop. But I felt too young, too scaredch
The shop was purchased by the local wood-shop teacher.
Officially leaving any cubicle-based pursuits, Mark again began working at SVS. After a few years of employment, however, SVS began to experience certain financial difficulties and Mark was laid-off.
gLooking back, leaving SVS worked out very well. I took a position at Redmond Cycles & commuted 126 miles round-trip (rarely by bike). The owners of Redmond Cycles had a son my age who also worked at the shop. He was learning the ropes of the business and I was able to learn alongside him. After a few years I began checking in with SVS, both by swinging through the shop and also by asking the local reps about the eword on the street.fh
A few months after he began his inquiries, Mark Everett, a bike mechanic lacking financial backing, but steeped in both personal & professional connections & experience, was able to gswing a dealh and purchase Stanwood Velo Sport.
gOur grand opening was a ghost-town. We had plenty of people there, but hardly any products. Our approach has been every time we sell one of something, we buy two. And so it grows.h
Itfs a year and a half later and the shop is an explosion of color and activity.
Ifm no longer in the middle of the shop. Ifve quit staring at Markfs shiny, shaven head and am instead preparing SVSf new Gin Optics sunglass display case. Byron Go and I are at SVS for a yearly event hosted by Mark and Rochelle called gVendor Night.h After regular store hours, the shop doors open to a flood of excited customers. People pour in for super-discounts and a chance to talk the vendors of their favorite cycling products.
Despite the success of SVS & the coming birth of their second child, Mark has further dreams.
gShop wise, Ifd like to get things dialed & perhaps moved into a larger building in the Stanwood area. I also plan to help influence the design of Stanwood itself, as the town grows. Ifm working with local leaders regarding bicycle awareness and advocacy. Wefre making Stanwood a better place to ride a bicycle.h
Upon departure, I ask Mark his personal words of advice for anyone pursuing a dream. gIfm kind of old fashioned I guess. Write down your goal in a place that youfll see every single day. Look at your dream & commit it to memory.h
Sound advice.
|